Prabhu Muthusamy, Praveen Kumar Dora Mallareddi, Dharmeesh Kondaveeti. GenAI in Digital Transformation: How Large Enterprises are Using Generative AI to Drive Innovation . Essex Journal of AI Ethics and Responsible Innovation [Internet]. 2022 Aug. 12 [cited 2025 Apr. 17];2:176-213. Available from: https://ejaeai.org/index.php/publication/article/view/15