Prabhu Muthusamy, Praveen Kumar Dora Mallareddi, and Dharmeesh Kondaveeti. 2022. “GenAI in Digital Transformation: How Large Enterprises Are Using Generative AI to Drive Innovation ”. Essex Journal of AI Ethics and Responsible Innovation 2 (August): 176-213. https://ejaeai.org/index.php/publication/article/view/15.